Interactive Invitation
to C-Suite Partners

Have a Ball

How did Xerox break through C-Suite executives’ busy schedules and take them out to the ball game? By bringing the sounds, scents, and a souvenir of the national pastime right to their desks with an elegant boxed invitation containing a 50th anniversary baseball (“Have a ball”) and confirmation of their attendance (“Have a seat”).

When the box is opened, the scent of fresh grass rises from inside as the invitee hears the roar of a crowd and a real baseball announcer, generating excitement about what awaits them.

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    Xerox/Mets Soundtrack Script

    [Crowd sounds]

    Welcome, Ladies and Gentlemen.

    You can almost smell the freshly cut grass and hear the crowd getting warmed up.

    [Bigger cheers]

    Xerox is looking forward to you joining us at Citi Field.

    It all starts now with a special pre-game souvenir—your exclusive autographed baseball.

    Get ready…

    [Sound of a bat hitting a ball]

    …to play ball!

    [Crowd roars and sound fades off]

    Xerox is a proud sponsor of the New York Mets and manages their document services so they can focus on the real business of baseball.

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Thank-You Photo

As part of this unique package, guests were instructed to bring the ball to the game where it was signed by a selected New York Mets legend. That moment was captured with a photo, which was framed as a collectible “baseball card” to serve as an exclusive memento of the event and a special thanks for their participation.

Thank You

It Was a Home Run

The campaign generated 100% attendance at the event and, most importantly, garnered 50 new executive relationships for Xerox to nurture.