Trade Show Standout

Helping VCE Pump Some Fun into IT

Beating Last Year's Record

While gearing up for its 2015 conference season, VCE came to Bleu with a fun challenge: create an attention-grabbing tradeshow theme for its booth at major tech conferences nationwide. The measure of success? Achieve more presence and traction than previous years’ efforts.


A Strong Concept Does the Heavy Lifting

Using their latest launch announcement, Simplicity.Next, as our starting point, we jumped into the ideation process with gusto. The winning concept, Don’t Sweat IT, unites VCE’s core brand messaging with a buzzworthy giveaway and zany mascot. The result? A unique experience that helped VCE stand out from the crowd.

It’s always hard to cut through the noise. There are so many people exhibiting on the floor; everybody has something going on. But Sweatband Sam was a fun and interesting concept people could really get behind.
—Susan Hass, VCE Senior Director of Corporate Marketing

All About that Swag

In the world of event giveaways, the best way to stand out is to be different. Which is why, when crafting booth collateral for VCE, Bleu went all out. From sweatbands to bag tags to t-shirts, our creative helped make sure that VCE’s efforts didn’t end at the door (or trash can). And the fun didn’t stop there. Booth activities—like posing as Sweatband Sam and getting a custom badge - ensured attendee participation, while a social media competition created engagement on Twitter.

Pulse-Quickening Results

Bleu’s Don’t Sweat IT campaign helped VCE stand out from its competition at tech conferences around the country. Generating lots of participation, both on the floor and on social media, the sweatbands (and Sam) were a big hit, building awareness and creating new leads for VCE at EMC World, Cisco Live, and VMworld.

It worked globally. It was an easy concept; everybody got it. There was no language barrier. Its message was clear and universal—truly something everyone could identify with.
—Susan Hass, VCE Senior Director of Corporate Marketing