BUILDING AN HP SUPER TEAM
Wishing to continue the success of the Mission Possible campaign, HP asked for a fresh take that would be every bit as engaging. Mission Possible had turned product training into a series of challenges, where participants acted like agents in the popular Mission: Impossible films. Now, playing on the summer superhero blockbuster The Avengers, HP Super Recruit took things a step further and gamified the recruiting of HP sales advocates.
One caveat: This time there was no budget for a reward that many participants claimed was a main incentive. But it turns out you don’t need a prize at the end to have a successful, interactive campaign—if you can transform learning into a fun game.