2014 W3 Awards Silver Award Winner

The Fenix Experience

The Rise of Something Completely Different

Music. Bar. Kitchen. Magic.

The Fenix Experience is all about that rare feeling of easy elegance, unforgettable entertainment, and inspiring cuisine—in short, a magical place. Bleu was challenged to capture the essence of this venue, a space that has been carefully crafted to present acoustically perfect live performances, dazzling Southern/French cuisine, and an elegance found nowhere else in Marin County.
As if that were not enough, Fenix features and fosters the best in local and international talent—broadcast nightly around the world and archived on the Fenix Livestream channel. Plus, its lunch, dinner, and weekend brunch menus present a vibrant invitation to explore food and music in remarkable new ways.

Identity Design

Our Fenix palette rises from the ashes, like the mythological bird, using the tones found in the club space itself: a fiery blood-orange red that anyone who walks into Fenix can feel right away. A few sweeping strokes of a brush and the elegant bird takes flight. Maximum impact from a minimal design.

Online Experience

Bleu worked with Fenix to design and develop their award-winning website, Fenixlive.com, which includes a unique, easy-access Livestream channel. Viewers from around the world can directly connect to live and archived performances from the Fenix stage 24 hours a day from their computer, mobile device or smart TV.
Fenix Live
Fenix Live
Fenix Live

Fenix Rises to Every Occasion

Today, international musical talent and local singer-songwriters, business groups, and holiday parties all gather easily at Fenix. It has quickly become a pitch-perfect meeting place not just for local foodies and music lovers, but for revelers from throughout the Bay Area. Bleu continues to help Fenix reach out to promote talent, support community programs, and deliver elegance and fun like no one else. Fenix is flying.