It’s no secret that the B2B world has had a tougher time than your grandpa adapting to social media. Traditionally a focus of consumer brands in search of that magical Millennial market share, social media initiatives are often left out of B2B marketing plans. However, as Bob Dylan keeps telling us, “The times they are […]
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If you’re not familiar with the term “conflict minerals,” you should be—because your cell phone or laptop most likely contains them. Meaning, by purchasing the electronics you use every day, you have inadvertently funded warlords, mass rapists, and other armed groups in war-torn countries in Africa. That’s a sobering thought. So much so that, in […]
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Seth Priebatsch, CEO of LevelUp (formerly SCVNGR), has been quoted saying, “we like to joke that with seven game dynamics, you can pretty much get anyone to do anything.” And…he’s not wrong. Among the 40+ tactics, three core theories—appointment dynamics, communal discovery, and progression dynamics—are designed to create a fervent action-and-reaction system. Here’s how it […]
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Sweatband Sam: VCE’s Event Marketing Pretty Boy When VCE, the world leader in converged infrastructure technology solutions, approached us to develop their 2015 trade show theme, we knew one thing: we wanted to create something undeniably persuasive. Large coffees, team meetings, and restless nights later, “Don’t Sweat IT” and Sweatband Sam were born. What followed […]
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As Bleu Marketing marks its 15th year, those who know Laura van Galen won’t be surprised that her company has not only survived, but has thrived in the highly competitive world of business-to-business marketing. We asked our charismatic leader to shed some light on how she began Bleu and what she thinks the next 15 […]
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In the broadest sense, media is made up of two general types: digital (online, mobile, social media) and legacy platforms (print, out-of-home, television, radio). As user interaction and types of media evolve, departmental strategy must follow suit. Korede, our media director, explains that “a user may need up to 12 touches or tactics to move […]
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It seems like only yesterday we busted out the confetti and champagne to ring in the New Year. And even though time has flown, we filled it with impactful campaigns, convention adventures, and new business relationships. But before we start celebrating the New Year, let’s revisit some of our favorite 2015 memories: “A few years […]
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At Bleu, fun is in our brand guidelines. Here’s a look at our costumes this year. We hope everyone had a spooktacular Halloween!
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To fully answer that question, we first have to define “the Internet.” Please bear with me. In the relative beginning (approximately August 1962), there was a man named Joseph Carl Robnett Licklider, also known as J.C.R. or Lick. He was a radical professor with casual hobbies, like psychoacoustics and experimental psychology. While at MIT, J.C.R. […]
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In this industry, we should be singularly focused on building our clients’ businesses through effective marketing, right? Absolutely. That is until something called “award season” rolls around and we get the tiniest bit distracted by shiny objects. So for 10 minutes or so during one day in September, we are fully immersed in the process […]
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