Leveraging Xerox's relationship with the US Open and the popularity of the event, Bleu created a Direct Mail that metaphorically embodies the value of partnering with Xerox. Enticingly packaged inside, is an exclusive invitation to get to know Xerox and to enjoy exclusive access to a world-class experience.
Strategy: Elevate the perception of Xerox Business Document Management and Solutions Services in the eyes of C-level, Fortune 500 executives.
Hand-crafted and hand-delivered, the small batch of Xerox | US Open invites reached the highly targeted executives and converted the maximum number of RSVPs available.