Advantage You, Love Xerox
Leveraging Xerox's relationship with the US Open, Bleu created a direct mail piece that metaphorically embodied the value of partnering with Xerox. It was an exclusive invitation to get to know Xerox and to enjoy unparalleled access to a world-class experience.
Strategy: Use enticing, premium packaging and the popularity of a world-famous sporting event to elevate the perception of Xerox Business Document Management and Solutions Services in the eyes of C-level Fortune 500 executives.
Hand-crafted and hand-delivered, the small batch of Xerox | US Open invites reached the highly targeted executives and converted the maximum number of RSVPs available.