HP Heroes Return

Bleu’s task was to create a refresh of the award-winning HP Super Recruit Game, for the HP sales team and make their training in new product features an even more compelling and success-filled adventure. This sequel to the 2012 HP Super Recruit training campaign is a stylized and hero-sized product training game for new and returning participants. The participants’ goal: Earn a place on the HP Superheroes team, learn the latest on HP product lines, and max out their sales potential!

 

Blinko

CUSTOMIZED INTERACTIVE EXPERIENCE

After setting up their character, meeting their new sidekick, and selecting a new superpower, the stage was set for a showdown with archenemy Arctic Wind. Rather than simply study product specs and answer questions, it was participants’ knowledge of HP computing that would undermine Arctic Wind’s evil plot.

CHARACTER DESIGN


To keep the HP Superheroes experience fresh, the realistic characters of HP Super Recruit were replaced to reflect a more comic-book feel. Slide the panel to see the evolution from initial sketch to final concept.

APPLICATION DESIGN

From joining forces with Blinko the sidekick to battling ice goblins with the Galactic Blowdryer, HP Superheroes sales training was filled with comic book action and fun.

SALES SUPERHEROES SAVE THE DAY

HP Sales Representatives and partners throughout the Americas turned this sales training adventure into sales success in the field. Distributed in four languages and filled with fast-moving fun and valuable facts, HP Superheroes made a super impact on sales-force learning (and enthusiasm) across the Americas.