HP Superheroes

HP Heroes Return

To follow up our award-winning HP Super Recruit training campaign, we called both new and returning participants into action. In Q1, HP participants completed product training in order to earn their place on the HP Super Recruit team. Now they would use their HP knowledge and powers to save the world from a dastardly foe.

CUSTOMIZED INTERACTIVE EXPERIENCE

After meeting their new sidekick and selecting a new superpower, the stage was set for a showdown
with archenemy Arctic Wind. Rather than simply study product specs and answer questions, participants
employed their knowledge of HP computing to help undermine Arctic Wind’s evil plot.

CHARACTER DESIGN

To keep the HP Superheroes experience fresh, the realistic characters of HP Super Recruit
were replaced to reflect a more comic-book feel. Slide the panel to see the evolution
from initial sketch to final concept.

APPLICATION DESIGN

From Blinko, the sidekick, to battling ice goblins with the Galactic Blowdryer,
HP Superheroes sales training was filled with comic book action and fun.

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Results

Results are not yet available, but signs point again to over-achieving response rates and to participants playing through the training more than once in order to try on the different superhero personae.